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One Day at Magico

I often find that a company’s products are a reflection of their creator, and in the case of Magico’s loudspeakers, the resemblance to Alon Wolf is unmistakable. The founder of the Hayward, California, manufacturer is a serious man, one who talks with an unwavering sense of purpose. As I sat across from him in his office, his fanatical attention to quality became quickly apparent. Behind him was part of a medium-format camera on a gorgeous wooden tripod that he used to take the stunning photographs that adorn the walls of his office. On his wrist was a Japanese watch with a movement that makes a Patek Philippe’s look amateurish by comparison. And on his desk were a couple of drivers from a competing loudspeaker maker that he eagerly compared to his own designs, explaining in detail how the materials and methodologies that Magico employ offer superior performance. For Wolf, appearance comes a distant second to technical excellence. “We build loudspeakers, not furniture,” he told me matter-of-factly.

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